In Part 1 of this series, we discussed some of the terms that are important to know for Seniors selling their belongings on Facebook. In Part 2, we will cover 3 important elements of your listing on Facebook Marketplace so you can sell your items quickly.

Items

Avoid the urge to overload your listing with too many different items. It’s better to group like items together in a listing. So, you may have a listing of a small group of stereo equipment and speakers together. But, you don’t want to have a stereo, speakers, silk flowers, and a set of china in the same listing. When you group your similar items and list them in separate listings, you are making it clear what you’re selling and it will make it easier to mark as pending or sold. It will make it easier for buyers to make offers, as well.

Working Condition

It’s important if you want to make money on your Facebook Marketplace listings that the items you are selling are in working condition and free of significant structural damage. Otherwise, you need to sell it as is or as parts. Be honest with yourself if the item has damages and reduce your price significantly or list it as free. There is a market for damaged items that can be refurbished, but buyers will be picky about prices.

Photos

Facebook allows 10 photos per listing. If at all possible, use all 10 photos. Take quality photos from different angles. If there is any kind of signature or maker’s mark on your items, take clear pictures of them. Make sure that all pictures are clear and highlight any damages or signs of use. The more photos you have, the more likely people are to look closely at the item and consider purchasing it.

Using natural lighting to take your pictures is a great idea. Put your item near a window and stand on the same side as the window to take the photos. If you’re handy with any editing software, you can label different parts of your item or mark the measurements on the photo as well.

Pricing

The price you list your item for should reflect its value minus damages, normal wear and the demand for it. It’s up to you how much you list your item for, but be careful not to go too high because buyers do their research and won’t go for items listed at an unreasonable price. If you are putting all the effort into creating your listing, you want to have the best opportunity to make a bit of a return on your item. Do your research and price fairly!

In Part 3 of this series on selling on Facebook Marketplace, we’ll discuss the rest of the items you need to include in your listing.